Strategic Approach & Principles of Effective Lobbying


Training Date: March 20 – 26, 2018   
Venue:  Houston/Washington D.C









The complexity of today’s political process and swift changes occurring in legislative acts, in various arms of government and reforms generate lot of issues and perspectives which various interest groups and organizations may want to influence in order to achieve specific goals.


To influence legislation or policy makers demand a strategic and effective approaches which need to be professional done in order to actualize the intended goals or pass the necessary message to educate and sensitize the targeted persons, institutions or associations. This is the function of a lobbyist and to achieve it warrants an effective approach.


This course will teach participants the strategic and effective approach and principles of lobbying. It empowers participants on how to understand the role of a lobbyist and how to influence legislation, communicate effectively and be persuasive to achieve intended goals.


This training is interactive, involves small group work and presentations. Participants will be given the opportunity to visit the offices of at least two professional lobbying firms to interact with their companies and participate in various sessions.


Course Outline:


  • Understanding global and national geopolitical trends shaping policies

  • A review of the national democratic political process and political process in key countries (USA, UK, China, Russia, France, etc.

  • Understanding various arms of government – Executive, Legislative, Judiciary and their roles

  • A critical understanding of the legislative arm – Senate, House of Representative, their roles in legislation, key officers and functions

  • Review of concepts: Act, Bill, Referendum, Reforms, Sessions, Policy, constituency, zones, wards, etc.

  • Define lobbying and advocacy

  • Understanding what is not lobbying

  • Lobbying as a democratic process

  • A look at various aspects of lobbying and not –for profit lobbying

  • Understanding advocacy and lobbying principles

  • Planning for a campaign

  • Understanding and picking the issue you want to influence (education, poverty, environmental, etc.

  • Identifying your objective and how to reach it

  • Creating a realistic approach and structure for advocacy process and lobbying

Power Mapping (individuals, institutions, relations, level of power play)<

Identifying your partners and how to approach your target groups

Principles of effective lobbyingCreating lobbying strategies

Exploring various channels and tools to reach your objectives

Communicating effectively/Persuasions – Developing and delivery key messages

Choosing your tools of communication for lobbying – Purposes and Strength /How to use them

How to make a solid argument and leave an impression

Assumptions and perspectivesHow to create advocacy and lobbying network

How to build support and getting your position heard by the right people

Knowing when and how to celebrate success

Knowing how and when to oppose and negotiate

Learning how to train your key volunteers and staff

Training the trainer


Films and case studies

Tour of lobbying firms


Who will attend?

  • Leaders/Managers

  • Lawyers

  • Supervisors

  • Inter - Government relations senior staff

  • Public relations officer

  • Communications personnel

  • Professionals and any person that wants to be trained in the act of lobbying


Course Duration:  1 week


Course Location:   Washington D.C/ Houston


Training Date:  March 20 -26, 2018



School of Energy & Corporate Leadership (SECOL) is a global organization  that uses award winning experts in  providing training in the areas of energy, oil, gas, petrochemicals, regulations, law, leadership, organizational development , management, finance and economics. We believe strongly in the philosophy that humans are the greatest assets of any country or organization, and therefore should be nurtured with continuous quality training to enhance productivity, efficiency, effectiveness, reliability and competitiveness. SECOL will continue to create dynamic environment for capacity building, ensuring high performance, strategic agility, and leadership that would help organizations attain their goals and enable nations optimize socio- economic growth.