Strategic Approach & Principles of Effective Lobbying
Training Date: March 20 – 26, 2018
Venue: Houston/Washington D.C
The complexity of today’s political process and swift changes occurring in legislative acts, in various arms of government and reforms generate lot of issues and perspectives which various interest groups and organizations may want to influence in order to achieve specific goals.
To influence legislation or policy makers demand a strategic and effective approaches which need to be professional done in order to actualize the intended goals or pass the necessary message to educate and sensitize the targeted persons, institutions or associations. This is the function of a lobbyist and to achieve it warrants an effective approach.
This course will teach participants the strategic and effective approach and principles of lobbying. It empowers participants on how to understand the role of a lobbyist and how to influence legislation, communicate effectively and be persuasive to achieve intended goals.
This training is interactive, involves small group work and presentations. Participants will be given the opportunity to visit the offices of at least two professional lobbying firms to interact with their companies and participate in various sessions.
Understanding global and national geopolitical trends shaping policies
A review of the national democratic political process and political process in key countries (USA, UK, China, Russia, France, etc.
Understanding various arms of government – Executive, Legislative, Judiciary and their roles
A critical understanding of the legislative arm – Senate, House of Representative, their roles in legislation, key officers and functions
Review of concepts: Act, Bill, Referendum, Reforms, Sessions, Policy, constituency, zones, wards, etc.
Define lobbying and advocacy
Understanding what is not lobbying
Lobbying as a democratic process
A look at various aspects of lobbying and not –for profit lobbying
Understanding advocacy and lobbying principles
Planning for a campaign
Understanding and picking the issue you want to influence (education, poverty, environmental, etc.
Identifying your objective and how to reach it
Creating a realistic approach and structure for advocacy process and lobbying
Power Mapping (individuals, institutions, relations, level of power play)<
Identifying your partners and how to approach your target groups
Principles of effective lobbyingCreating lobbying strategies
Exploring various channels and tools to reach your objectives
Communicating effectively/Persuasions – Developing and delivery key messages
Choosing your tools of communication for lobbying – Purposes and Strength /How to use them
How to make a solid argument and leave an impression
Assumptions and perspectivesHow to create advocacy and lobbying network
How to build support and getting your position heard by the right people
Knowing when and how to celebrate success
Knowing how and when to oppose and negotiate
Learning how to train your key volunteers and staff
Training the trainer
Films and case studies
Tour of lobbying firms
Who will attend?
Inter - Government relations senior staff
Public relations officer
Professionals and any person that wants to be trained in the act of lobbying
Course Duration: 1 week
Course Location: Washington D.C/ Houston
Training Date: March 20 -26, 2018